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smartish iphone 15 pro case
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$17.99–$28.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.44avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad21,740avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.1%return rate — above 5% kills the launch gate
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad$18K$18K/yr · 17K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns