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s25 screen protector

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Soft demand (-37.7% this quarter) — this niche doesn't clear our bar today.

Market size 82Growth 6Conversion 98Competition 22Returns 52Price range 30Avg price 31Brand share 50Review moat 16Quality gap 58

Conversion

Incredible16.5%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.2M

$1.2M/yr · 763K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 5% kills the launch gate

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.73

avg listing price — sweet spot $15–$100

Price range

Okay$4.98–$19.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Review moat

Bad20,731.87

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-37.7%

90-day search growth — must beat 0% to launch

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