56
power adapter
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.89avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.78–$30.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$369K$369K/yr · 354K searches
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,816.13avg incumbent reviews — the moat a new listing must climb