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Worth a lookShows searches that convert (11.9% search→purchase), but soft demand (-21.8% this quarter) keeps it on the watch list.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$16.46avg listing price — sweet spot $15–$100
Price range
Good$5.65–$34.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,181.76avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 38K searches
Growth
Bad-21.8%90-day search growth — must beat 0% to launch