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Worth a lookShows searches that convert (11.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Great289.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.77avg listing price — sweet spot $15–$100
Price range
Good$6.04–$37.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good$572K$572K/yr · 327K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Bad-5.6%90-day search growth — must beat 0% to launch