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Skip itSoft demand (-28.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.35avg listing price — sweet spot $15–$100
Price range
Great$7.89–$83.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad4,005.62avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$68K$68K/yr · 107K searches
Growth
Bad-28.5%90-day search growth — must beat 0% to launch