46
phone sticky grip
Skip itPrices mostly outside the sweet spot ($4.36–$14.92) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Good$643K$643K/yr · 1.5M searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,944.55avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$8.97avg listing price — sweet spot $15–$100
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Price range
Bad$4.36–$14.92cheapest to priciest tracked listing — scored on the share inside $15–$100