Skip to content
51

phone ring holder grip

Worth a look

Shows no brand lock-in (top 5 brands take 49% of clicks), but soft demand (-17.0% this quarter) keeps it on the watch list.

Market size 27Growth 16Conversion 42Competition 84Returns 47Price range 80Avg price 51Brand share 86Review moat 23Quality gap 67

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Price range

Great$4.09–$61.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$12.16

avg listing price — sweet spot $15–$100

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$112K

$112K/yr · 277K searches

Review moat

Bad7,279.44

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.0%

90-day search growth — must beat 0% to launch

Products