40
phone case that sticks to anything
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.66–$25.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.29avg listing price — sweet spot $15–$100
Market size
Okay$180K$180K/yr · 227K searches
Review moat
Okay3,691.22avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand