51
pen with stylus tip
Worth a lookShows low returns (0.7%), but soft demand (-1.3% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good$5.08–$40.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,150.28avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.93avg listing price — sweet spot $15–$100
Market size
Okay$111K$111K/yr · 168K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.3%90-day search growth — must beat 0% to launch