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multi usb plug
Skip itSoft demand (-16.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good$14.12avg listing price — sweet spot $15–$100
Price range
Good$5.65–$28.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$176K$176K/yr · 126K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad14,225.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.2%90-day search growth — must beat 0% to launch