50
magnetic plate
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but a small market ($86K/yr) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.05–$29.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.37avg listing price — sweet spot $15–$100
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,481.61avg incumbent reviews — the moat a new listing must climb
Market size
Bad$86K$86K/yr · 187K searches
Signals No Dominant Brand