51
magnetic phone ring
Worth a lookShows a fragmented shelf (top 5 take 36% of clicks), but soft demand (-1.8% this quarter) keeps it on the watch list.
Competition
Great36%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.22avg listing price — sweet spot $15–$100
Price range
Good$4.12–$26.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$195K$195K/yr · 407K searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,233.93avg incumbent reviews — the moat a new listing must climb