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magbak
Skip itSoft demand (-4.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.00avg listing price — sweet spot $15–$100
Price range
Great$7.92–$63.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Okay$215K$215K/yr · 400K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad5,776.07avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.0%90-day search growth — must beat 0% to launch