48
loopy case
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Great$21.35avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$6.99–$45.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Okay1,515.98avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 1.2M searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale