55
leather phone holster
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a small market ($77K/yr) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$16.10avg listing price — sweet spot $15–$100
Price range
Great$5.00–$48.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Returns
Okay4.4%return rate — above 5% kills the launch gate
Review moat
Okay3,370.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 125K searches
Signals No Dominant Brand