49
iphone xr case with card holder
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Avg price
Good$14.86avg listing price — sweet spot $15–$100
Price range
Good$6.45–$29.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,055.29avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 130K searches