44
iphone x case with card holder
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$3.87–$37.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.13avg listing price — sweet spot $15–$100
Review moat
Okay1,673.55avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Returns
Bad6.9%return rate — above 5% kills the launch gate
Market size
Bad$11K$11K/yr · 50K searches