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iphone 15 plus matte screen protector
Skip itSoft demand (-25.2% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good782.43avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.40avg listing price — sweet spot $15–$100
Price range
Okay$5.01–$23.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$134K$134K/yr · 79K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-25.2%90-day search growth — must beat 0% to launch