50
iphone 15 lanyard
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a small market ($21K/yr) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$18.31avg listing price — sweet spot $15–$100
Price range
Great$4.20–$104.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,323.37avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.0%return rate — above 5% kills the launch gate
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 95K searches
Signals No Dominant Brand