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iphone 15 charger block
Skip itSoft demand (-28.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great$904K$904K/yr · 509K searches
Avg price
Good$13.03avg listing price — sweet spot $15–$100
Price range
Good$6.93–$24.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad12,134.44avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.1%90-day search growth — must beat 0% to launch