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Worth a lookShows searches that convert (10.2% search→purchase), but a small market ($83K/yr) keeps it on the watch list.
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Good$11.99avg listing price — sweet spot $15–$100
Price range
Okay$5.40–$22.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,668.12avg incumbent reviews — the moat a new listing must climb
Market size
Bad$83K$83K/yr · 68K searches
Signals No Dominant Brand