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Worth a lookShows searches that convert (13.8% search→purchase), but a small market ($58K/yr) keeps it on the watch list.
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$5.76–$22.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.05avg listing price — sweet spot $15–$100
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Review moat
Bad21,378.77avg incumbent reviews — the moat a new listing must climb
Market size
Bad$58K$58K/yr · 38K searches
Signals No Dominant Brand