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iphone 13 case with stand
Skip itSoft demand (-17.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Good$14.48avg listing price — sweet spot $15–$100
Price range
Good$6.20–$27.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$205K$205K/yr · 538K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,604.24avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.3%90-day search growth — must beat 0% to launch