47
iphone 11 pro case with card holder
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$15.28avg listing price — sweet spot $15–$100
Price range
Great$6.92–$41.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,897.85avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.4%return rate — above 5% kills the launch gate
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 58K searches