Skip to content
35

ipad pencil 1st generation

Skip it

A small market ($24K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 10Conversion 49Competition 23Returns 54Price range 89Avg price 95Brand share 33Review moat 19Quality gap 60

Avg price

Incredible$27.21

avg listing price — sweet spot $15–$100

Price range

Great$9.70–$80.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 5% kills the launch gate

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Review moat

Bad15,493.33

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-30.3%

90-day search growth — must beat 0% to launch

Market size

Bad$24K

$24K/yr · 23K searches

Trend