41
ipad hand holder
Skip itSoft demand (-20.2% this quarter) — this niche doesn't clear our bar today.
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.56–$30.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.78avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad4,180.09avg incumbent reviews — the moat a new listing must climb
Market size
Bad$68K$68K/yr · 175K searches
Growth
Bad-20.2%90-day search growth — must beat 0% to launch