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Skip itSoft demand (-33.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$18.23avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Good$6.84–$35.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,967.35avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Bad$76K$76K/yr · 267K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-33.4%90-day search growth — must beat 0% to launch