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fuel rod
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$43.90–$66.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$55.02avg listing price — sweet spot $15–$100
Market size
Good$821K$821K/yr · 244K searches
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Growth
Good+28.0%90-day search growth — must beat 0% to launch
Review moat
Okay1,724avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price