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emr stylus
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$44.59avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good$17.46–$158.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,263.78avg incumbent reviews — the moat a new listing must climb
Market size
Okay$184K$184K/yr · 191K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Bad6.2%return rate — above 5% kills the launch gate
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Signals High Returns