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drawing stylus
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Good+35.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.04avg listing price — sweet spot $15–$100
Price range
Good$5.93–$23.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad12,003.15avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$53K$53K/yr · 101K searches
Brand share
Bad95%top-5 brand share — brand-locked demand