40
cricket icon 6 phone case
Skip itPrices mostly outside the sweet spot ($6.50–$13.10) — this niche doesn't clear our bar today.
Review moat
Great287.43avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.19avg listing price — sweet spot $15–$100
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 67K searches
Price range
Bad$6.50–$13.10cheapest to priciest tracked listing — scored on the share inside $15–$100