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Skip itSoft demand (-13.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.91avg listing price — sweet spot $15–$100
Price range
Incredible$15.92–$64.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$435K$435K/yr · 375K searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,867avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.6%90-day search growth — must beat 0% to launch