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Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Review moat
Good506.42avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+21.7%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$5.52–$19.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.51avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$54K$54K/yr · 312K searches