53
camera light
Worth a lookShows a sweet-spot price point ($36.84 avg), but soft demand (-13.1% this quarter) keeps it on the watch list.
Avg price
Incredible$36.84avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 1.9M searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$9.48–$170.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,155.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand