38
black and grey headset
Skip itSoft demand (-23.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$64.87avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$30.16–$148.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,871.75avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$87K$87K/yr · 40K searches
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Signals High Price