32
backbone case
Skip itSoft demand (-39.1% this quarter) — this niche doesn't clear our bar today.
Price range
Great$13.91–$29.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.39avg listing price — sweet spot $15–$100
Review moat
Good622.42avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Bad6.7%return rate — above 5% kills the launch gate
Market size
Bad$26K$26K/yr · 44K searches
Growth
Bad-39.1%90-day search growth — must beat 0% to launch
Signals High Returns