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Worth a lookShows searches that convert (11.4% search→purchase), but a small market ($39K/yr) keeps it on the watch list.
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$5.76–$22.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.98avg listing price — sweet spot $15–$100
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Review moat
Bad20,710.21avg incumbent reviews — the moat a new listing must climb
Market size
Bad$39K$39K/yr · 31K searches
Signals No Dominant Brand