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alexa stand
Skip itSoft demand (-19.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.06avg listing price — sweet spot $15–$100
Price range
Great$10.35–$44.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Good$451K$451K/yr · 468K searches
Review moat
Okay2,014.4avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Okay4.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.0%90-day search growth — must beat 0% to launch