50
wooden gate
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but high returns (8.3%) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$61.48avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$24.22–$202.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$172K$172K/yr · 186K searches
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,827.2avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad8.3%return rate — above 5% kills the launch gate