44
weighted swaddle
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$36.10avg listing price — sweet spot $15–$100
Price range
Incredible$21.64–$53.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.6M$1.6M/yr · 2.3M searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,371.5avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.9%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Returns