48
waterproof mattress pads
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.04avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$8.92–$45.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,984.94avg incumbent reviews — the moat a new listing must climb
Market size
Bad$23K$23K/yr · 29K searches
Signals No Dominant Brand