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wall plug covers
Skip itPrices mostly outside the sweet spot ($2.97–$16.72) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Bad$99K$99K/yr · 129K searches
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Review moat
Bad7,742.15avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.00avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$2.97–$16.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand