45
wagons for toddlers 1-3
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size
Great$1.6M$1.6M/yr · 855K searches
Avg price
Good$139.45avg listing price — sweet spot $15–$100
Growth
Good+34.6%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Review moat
Bad4,714.04avg incumbent reviews — the moat a new listing must climb
Price range
Bad$19.97–$366.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price