42
unbuckle me
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$13.80avg listing price — sweet spot $15–$100
Price range
Good$8.69–$24.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$393K$393K/yr · 355K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Review moat
Bad7,673.78avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand