42
travel size body powder
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Growth
Good+44.5%90-day search growth — must beat 0% to launch
Market size
Good$290K$290K/yr · 254K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.89avg listing price — sweet spot $15–$100
Review moat
Bad16,416.8avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.03–$16.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand