50
travel bassinet
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$78.56avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good$566K$566K/yr · 1.1M searches
Growth
Good+24.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,678.79avg incumbent reviews — the moat a new listing must climb
Price range
Okay$29.31–$277.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.3%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale