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training diapers 2t-3t
Launch itA $6.1M/yr market growing +8.7% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$6.1M$6.1M/yr · 1.4M searches
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Incredible$28.25avg listing price — sweet spot $15–$100
Price range
Great$8.93–$54.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad18,350.1avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand