55
toy shelf
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$65.48avg listing price — sweet spot $15–$100
Market size
Great$854K$854K/yr · 2.0M searches
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Okay$7.16–$192.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,475.98avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale