48
tooth fairy coin
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Review moat
Great134.52avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Avg price
Okay$10.37avg listing price — sweet spot $15–$100
Price range
Okay$5.77–$18.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$53K$53K/yr · 71K searches
Signals Low Review Barrier